A Hundred Monkeys

A Hundred Monkeys
Industry Company Naming
Founder(s) Danny Altman
Headquarters San Francisco, CA
Website http://www.ahundredmonkeys.com

A Hundred Monkeys is a naming company based in San Francisco, California.[1] A Hundred Monkeys was founded in 1992 by Danny Altman, the former co-founder of Altman & Manley, an ad agency and design firm with locations in Boston and San Francisco.[2]

Companies named by A Hundred Monkeys include high-tech startups: Riverbed,[3] Inkling, Jamcracker,[4] Stoke, and Ruckus.[5] In addition to naming, the company has worked on branding projects for Microsoft, Intel,[6] Bill Hambrecht,[7] Philips, and Nike.[8]

In 2002, A Hundred Monkeys launched the Shinola Awards, an online competition granting awards to the best and worst named companies and products.[9] Judges for the awards included Ben Cohen, Jerry Harrison, Bob Camp, and Penny Arcade.[9]

A Hundred Monkeys is also the publisher of the naming and branding blog, “On the Button.”

References

  1. ^ Rottenberg, Josh (April 8, 2001). "How To: Invent a Brand Name". The New York Times Sunday Magazine. http://www.nytimes.com/2001/04/08/magazine/how-to-invent-a-brand-name.html?pagewanted=1. 
  2. ^ Meagher, Bill. "Monkey Business". North Bay Biz. http://www.northbaybiz.com/General_Articles/General_Articles/Monkey_Business.php. 
  3. ^ Nobel, Carmen. "How to Create a Brand Name That Sells". The Street. http://www.thestreet.com/story/10637755/2/how-to-create-a-brand-name-that-sells.html. 
  4. ^ Shalit, Ruth. "The Name Game". Salon.com. http://www.salon.com/media/col/shal/1999/11/30/naming/print.html. 
  5. ^ Nobel, Carmen. "Two IPOs, 10 Years and a World Apart". The Street. http://finance.yahoo.com/news/Two-IPOs-10-Years-and-a-World-tsmf-1867108098.html?x=0&.v=3. 
  6. ^ Dahle, Cheryl. "How to Make a Name for Yourself". Fast Company. http://www.fastcompany.com/magazine/38/100monkeys.html. 
  7. ^ McCarthy, Ryan. "The Rebranding Game". Inc.. http://www.inc.com/magazine/20081201/the-rebranding-game.html. 
  8. ^ Schenker, Jennifer (June 18, 2004). "Philips, seeking growth, tries an image makeover". The New York Times. http://www.nytimes.com/2004/06/18/business/worldbusiness/18iht-t15_26.html?pagewanted=1. 
  9. ^ a b Shiels, Maggie (2002-08-13). "Hunt is on for world's worst rebranding". BBC NEWS. http://news.bbc.co.uk/2/hi/uk_news/2190484.stm. 

External links